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Are
You Low Cost or High Miles?
(March 8, 2008)
Last
week end I flew for the first time THE low cost that
revolutionized airlines in the US: JetBlue obviously!
Just another low cost airline? Not exactly … if we go
back a few years, February 2000 to be more precise,
a new airline named JetBlue was inaugurated with a JFK
to Fort Lauderdale flight. It is another low cost but
not really like any late-90s low cost! JetBlue features
brand new A320s, leather seats, live TV at each seat,
simplified service, etc.
At that time you could already fly low cost airlines
but only if you were courageous enough to board a 20
year old DC9 with broken seats, faded decorations, no
TV, no music, no food, no service and an award if you
made it on time and to your original intended destination.
If you were not that courageous, you would throw out
a few hundred dollars more to fly American, Delta, United
or any other major airline with descent airplanes and
more reliable service (at the time ... nowadays Northwest
still flies DC9s ... oups).
Am
I the wrong person to judge … well I don't think so.
I am a Platinum member at Delta, I occasionally fly
non-Skyteam airlines (AA, China Eastern, Dragonair &
now JetBlue) and I travel numerous routes within the
US and internationally, in coach or business class.
I went through a lot but I usually do well considering
that with experience you learn how to anticipate bad
surprises.
So
what prompted me to write that article?
Like many frequent flyers at the top of the ladder,
I start thinking about the soon coming end of my status.
What will I do after losing my dear Platinum status?
Should I still fly my preferred airline? Should I change
strategy? Changing strategy may be the best option depending
how low you fell within the frequent flyers ranks and
how willing you are to suffer degraded service.
When
flying, I noticed that we belong to 3 groups wherever
we go: First/Business passengers, Frequent Flyer preferred
passengers or Left Overs. When flying within the first
two groups, things are usually OK. The Left Overs group
is where you should think twice about your airlines
habbits. The best way to understand is to take an example.
Lets
do a comparison on North American and Carribean routes
flown out of JFK by JetBlue and Delta Airlines. JFK
is a hub for both airlines. Here are a few rough statistics
and how they rank on various services:
|
JetBlue
|
Delta
Coach
|
Delta
First
|
| Type
of A/C |
2*
|
12**
|
7***
|
| %
Flights / First Class |
0%
|
37%
|
37%
|
| %
Flights / Entertainment |
100%
|
23%
|
23%
|
| %
Flights / Personal TV |
100%
|
12%
|
12%
|
| Seat
Pitch |
A320
34"-36"
ERJ 32"-33"
|
30"-32"
|
Most
35"-40"
B777 60"
|
| Food
(non-snack) |
0%
|
2%
|
58%
|
| Drinks |
Soft
Free
|
Soft
Free
|
Alcool
Free
|
| Free
Upgrades |
n/a
|
FF
Members Only
|
n/a
|
| Frequent
Flyer Perks |
Points
|
Miles
(up to 100% Bonus)
|
150%
Miles
(up to 100% Bonus)
|
*
A320, ERJ-190.
** CRJ, ER4, CR7, CR9, ERJ, M88, 738, 73H, 757, 752,
767, 777.
*** only CR9, M88, 738, 73H, 757, 752, 767, 777 offers
Business/First service.
If
you compare, a passenger with no status from any airline
can fly JetBlue in brand new jets with garanteed personal
entertainement and seat pitch equivalent to some other
airlines First class cabin. That same passenger would
only get entertainment on limited flights and restrictied
seat pitch on all flight with no chance to score an
upgrade when flying with Delta. Unless lower prices
make Delta a better choice, that passenger is better
off flying JetBlue. In addition, JetBlue also runs a
frequent flyer program where accumulated points can
be redeemed for free flights (it works since I got my
first JetBlue ticket using my wife's TrueBlue points
award).
I
personally like Delta for specific reasons including
the advantages provided to frequent fliers and some
nice equipment from the Song era on transcontinental
flights (such as a very advanced PTV with more options
than JetBlue). But if I become a Left Overs class member,
it is a no-brainer … JetBlue is a better bet.
So
it all goes back to the big question, are you a low
cost or high miles? The answer may change with time.
I may join the Low Cost club next year! And if I do
so, I may also try the transatlantic low cost business
class carriers ...
Cheers
& Fly Safe!
PF.
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